The Great Superbowl Trainwreck of 1999

Please pardon what may appear to be a gratuitous sex shot because I think you will immediately see the relevance and importance of it.

As I mentioned earlier, Victoria's Secret ran an ad on the Superbowl that invited tens of millions of drunken guys to their website to see the likes of this beauty, Stephanie Seymour, modeling their latest lingerie fashions. I won't publish the entire CNN article but you can read it here. Here are the first two paragraphs:

The media blitz that Victoria's Secret used to hype its first-ever live online fashion show paid off, creating high demand at its Web site.

But that success also posed a problem because the high traffic volume meant some viewers were unable to see supermodels such as Stephanie Seymour and Tyra Banks strut down the catwalk in the latest lingerie from the retailer.

You're probably thinking what I'm thinking - forget about the impact to Victoria's Secret's bottom line, what about those millions upon millions of guys who were deprived of the chance to see Stephanie and Tyra strut down the catwalk?

If the seriousness of the problem hasn't penetrated your gray matter by now I'm sure it finally has. The crash of the site might have been embarrassing but it brought them even more publicity and that's good. But many of those guys had to wait a day or two before they could gaze at these beauties, and that's just not right!

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