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You can read the article in its entirely here, but the gist of it is that when they brought the site back up it had been restored to a point prior to when the tickets were sold! That means many people bought tickets to a sold-out show, only to discover later that their tickets were worthless!
In this case there was no money actually lost (the show was sold out), but the embarrassment and PR fiasco made up for it. Were it something besides a concert there could have been lawsuits to deal with!
Since I have now signed up for Google Alerts on the topic of website crashes I'm sure I'll be busy as a beaver with these posts, so check back often!
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