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As it turns out, nowhere is latency more critical than in financial trading, where seconds can make the difference between a million dollar trade won or lost. One of the data points that intrigued me the most was this one:
Latency concerns are not limited to Wall Street; it is estimated that a 100-millisecond delay reduces Amazon’s sales by 1 percent.
One percent of total sales for 100 milliseconds?
Let that sink in for a moment.
That just boggles the mind. Do you suppose that performance testing is practiced as it should be at Amazon? I certainly hope so!
Another interesting tidbit was that Amazon Web Services now uses more bandwidth than Amazon's massive retailing operations. If that doesn't point to where the cloud is heading, I don't know what does!
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